One of the most popular biscuits in Sri Lanka, the lemon puff biscuit is loved throughout and found in many households. These biscuits are a symbol of innovation, as Munchee took feedback from other lemon puff biscuits – where children would only eat the cream middle! – and re-created the biscuit to give it a creamier flavour, so now both components are enjoyed equally! As a result their market share went from 23% to over 80%!